Fundación Stefano Steenbakkers Betancourt, 2024
Car Parts for Life
A social impact campaign that uses donated car parts as a visual metaphor for organ donation, showing cars that have received 'transplants' from other vehicles to inspire registrations at donaorganos.com.
In collaboration with partners like Plaza Las Américas and Plaza Del Caribe, the initiative features cars that have received "transplants" of spare parts from other vehicles. This visual storytelling simplifies the concept of organ donation and inspires registrations through the website donaorganos.com. The campaign was created for the Fundación Stefano Steenbakkers Betancourt by de la Cruz (Ogilvy), and has been recognized for its creativity and positive social impact across several major festivals.
Recognition
- LUUM Awards 2024, Campaign of the Year
- LUUM Awards 2024, Grand Prix: Causes / Partnerships to Achieve Goals
- LUUM Awards 2024, Grand Prix: Institutional Communication
- LUUM Awards 2024, Gold (×4): Society, Campaigns, Solidarity
- LUUM Awards 2024, Silver: Essence of the Message
- El Ojo de Iberoamérica 2024, Silver (×3): Media, Sustainable, Health & Pharma
- El Ojo de Iberoamérica 2024, Bronze (×2): Media, Vía Pública
- Effie Awards Latin America 2025, Finalist: Engaged Community
- Effie Awards Latin America 2025, Finalist: Positive Impact
- SME Digital Awards 2025, Featured Winner